Bold, striking and dynamic, a Zenith watch is sure to make a statement whatever the occasion. Noble watchmaking traditions meet eye-catching design in every Swiss-made model. Make no mistake, Zenith watches are not the shy and retiring type. They're watches with attitude. But there is no show without real, finely crafted substance. Their legendary El Primero movement, still the one to beat today, is a master of mechanical ingenuity. Forty years old and still the most precise series-made chronograph in the world. Zenith watches' designs might dazzle - but it's what's inside that counts.